You can produce content indefinitely and still fail to rank if you are publishing the wrong topics in the wrong order against the wrong competitors. Content Gap Mapping gives you a research-based production plan built around actual commercial intent.
What we map
We analyse your top 5-8 organic competitors to identify every topic cluster where they have strong rankings and you have no content, thin content, or misaligned content. We map intent patterns across informational, commercial, and transactional search stages.
What you receive
A structured content calendar in priority order, with topic clusters, target keyword sets, intent classification, suggested URL structure, internal linking logic, and competitive difficulty ratings. Ready to pass to a writer without additional briefing.
What is included
- Competitor content gap analysis (5-8 competitors)
- Intent cluster mapping (informational/commercial/transactional)
- Ordered content calendar
- Target keyword sets per topic
- URL structure recommendations
- Internal linking logic per cluster
- Competitive difficulty rating per topic
Who this is for
Businesses producing content regularly but seeing minimal organic impact. Sites with technically solid setups that have stalled at a traffic plateau. Businesses launching a new content programme who want to start with a research-backed structure rather than guesswork.
Delivery timeline
Starts within 2 business days