Agri-Food Export
Vibo Valentia, Calabria
Calabrian olive oil producer: international organic search traffic grew 340% after B2B content programme and hreflang restructure
A family-run olive oil producer in the Vibo Valentia province exported to Germany and the UK but had no English-language content targeting import or wholesale q...
+340%
Export organic traffic
9mo
Time frame
2x
Wholesale enquiries
Tourism and Hospitality
Tropea, Calabria
Tropea boutique hotel: direct booking traffic from organic search tripled in 12 months, reducing OTA dependency significantly
A boutique hotel in Tropea was paying 18-22% commissions to booking platforms for the majority of their reservations. Direct bookings via their own website repr...
3x
Direct booking traffic
12mo
Time frame
-28%
OTA dependency
Professional Services
Reggio Calabria
Reggio Calabria commercial law firm: first-position local pack across all three service areas, organic consultations up 195%
A commercial law firm with three partner specialisations -- corporate, real estate, and employment law -- had one generic GBP listing and no location-specific l...
+195%
Organic consultations
8mo
Time frame
#1
Local pack (3 areas)
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