Every client goes through the same five stages in the same sequence. No shortcuts, no skipped phases. The stages exist because every site is different and an accurate audit before any execution work is the only way to ensure that work produces measurable results.
Intelligence Call
A focused 30-minute diagnostic call. We ask specific questions about your current organic performance, business goals, and competitive landscape. No pitch -- just questions and honest assessment of whether we can realistically help.
Site Crawl and Mapping
A full technical crawl of your site combined with keyword and competitor mapping. We identify the actual barriers to ranking growth -- not general best-practice issues, but the specific configuration problems, content gaps, and authority deficits that are suppressing your site in particular.
Strategy and Prioritisation
A written strategy document that converts the crawl findings and competitor research into a prioritised work programme. Every action is justified in terms of expected ranking impact. Your developer or team can implement the technical section without needing us to walk through every line.
Execution and Documentation
Monthly work packages covering technical maintenance, content production, link placement, and any local SEO activity. Every action is logged with timestamps, before-and-after evidence, and notes explaining what it was expected to achieve and whether it did.
Revenue Reporting
Monthly reports that lead with organic sessions, goal completions, and revenue attribution where tracking supports it. Keyword positions are shown as secondary evidence. Every 90 days, a written review assessing what is working, what is underperforming, and what changes to make for the next cycle.
